Create A Successful Video
Create A Successful Video
YouTube is the second biggest search engine in the world. Twenty-four hours of video are uploaded to YouTube every 60 seconds!
So how do you create a video or set up a successful video campaign? Most new web owners don't know how to use YouTube for videos or even use YouTube videos for promoting their website. Read on to find out how you can use video to market your products or services. The best ideas even cause a stir when the video goes viral!
Creating a YouTube account and uploading a video is simple. If you have a Google Account, you can link it your YouTube account for easy access. YouTube will then automatically create a channel which presents all the videos you’ve upload.
Pros
Market leader
Lots of third party add-on tools
Good videos have potential to go viral
Drives traffic to your site
Gets your message across in a fun, friendly way
Cons
Fight it out with the many millions of competitor videos
Expensive to ensure your brand displays well within a dedicated channel
Not using YouTube will leave you at risk of being less shareable (on sites like Facebook) and less viewable (even ipads can watch YouTube videos).
Top YouTube Tips
* Videos should be short, two minutes maximum
* Don’t use pre-roll credits, go straight to the content
* Captivate your audience with a catchy first 10 seconds
* Use an audio hook like ‘Did you know’
* Try a visual appeal where viewers wait to see what happens
* Create videos with a simple single message or punch line
* Keep production quality as high as you possibly can
* Getting titles and keywords right really matters to ensure your content is found when viewers search.
* Make bold and challenging statements
* Make sure all videos are optimised
* Try releasing a series of videos, possibly 5, all at once.
How To Get Viewers
1.Use good headlines
2. Tag your video with keywords to ensure your video is found
3. Piggyback popular events – you can guarantee there will be plenty of searches with the word Christmas in December.
Remember that YouTube automatically takes a thumbnail from the image at the middle point or half way through your video. So, for a two minute video make sure something interesting is happening at 1:00.
If you need to high quality videos scripted, filmed and edited for a special promotion consider using Pimp My Site’s recommended videographer, Alec Hall-Shaw. He is offering all members and visitors a knock down rate of £350 for a day’s shoot and edit. You end up with a video to use on YouTube, viddler or anywhere else you want to promote it.
Your One Day Film Shoot includes:
1. Full filming facility
2. Alec will video your product or service
3. Complete editing so you receive a final edited video.
See our article on how to get onto telly. Check out our debut performance on ITV Meridian, where Paula talks to ITV about working from home.
Buy Paula's book Create A Successful Website now on Amazon or read more at www.paulawynne.com. Find out more about Paula's Amazon Book Launch where you could win up to £3.5k in prizes.
